Campaign materials

The Draw the Line campaign includes television advertising, supporting media and resources.


 

Television advertising

Draw the Line - 30 seconds

   Draw the line 


Fat/Sugar - 15 seconds

  Fat/Sugar


Portion - 15 seconds

  Portion


Sit Less - 15 seconds

  Sit Less


 

Print Advertising

Sit Less – Dog
Fat/Sugar
Portion
Sit Less – Park

 

Outdoor advertising

AdShel advertising - train stations
Floor decal – supermarkets
Lift Advertising

 

Public relations

  Launch media release
  Portion size media release
  Campaign summary

 

Campaign Resources

Draw the Line information booklet
Campaign Poster 1 – Waistline (A2)

Campaign Poster 2 –  Healthier choice (A2)

 

work place resources

Draw the Line table talker
Draw the Line snack signage (A4)
Drawthe Line portion signage (A4)
Draw the Line computer stickers

 

Soft drink campaign

Frequently asked questions factsheet
Media Release
Press advertisement
Radio advertisement (female voice over)

Radio advertisement (male voice over)

See Dean from Nova 937 talk about sugar in soft drinks

 

To order these campaign resources see the options below:

  1. Click here, and follow 'public' entry to order these resource via the Department of Health Western Australia website. 
  2. To order Department of Health publications by phone please call 1300 518 963
  3. Click here to download the resource order form and return by fax.

 



Department of Health Heart Foundation Cancer Council Diabetes WA